Fresh Wash
With one beautifully constructed location in New Jersey, Fresh Wash offers self-serve laundry, wash & fold, and pickup & delivery.
Fresh Wash is a brand-new laundromat with no existing online presence but a clear vision: make laundry feel better. The project focused on building a calm, premium digital experience to match the in-store atmosphere.
Our goal was to translate the operator’s philosophy into a website that highlights the store’s thoughtful design, full-service offering, and commitment to comfort and cleanliness.
Website Development
Local SEO
Paid Ads
Social Media
Process
Breathing calm into their website
We reimagined how a laundromat brand could feel. Fresh Wash’s concept wasn’t about speed or price, but the providing a beautiful experience in-store. Every design decision, from layout to color palette, was made to capture the sense of ease that defines the Fresh Wash experience. The result is a brand and website that feel premium, relaxed, and genuinely different.
Building a premium yet practical flow
We designed a clean, intuitive website that mirrors the store’s simplicity. Clear service paths, neighborhood-specific pages, and seamless CTAs to directions makes it easy for customers to get what they need in just a few clicks, while keeping the visual tone calm and welcoming.
Growth
Optimized from the ground up
We designed the Fresh Wash website to perform as beautifully as it looks. Every page was structured to capture local search traffic across local neighborhoods, with clear service pathways for self-serve, wash & fold, and pickup & delivery.
Driving traffic with ads
Targeted ad campaigns and optimized Google Business listings helped Fresh Wash stand out as a new player in a competitive market, boosting visibility and foot traffic from day one.
Showcasing the calm
Through clean photography, warm lighting, and showcasing video content, we highlighted what makes Fresh Wash different.
Every piece of content was crafted to convey calmness and care. From subtle motion on the website to the tone of voice in headlines, the brand feels consistent.
Take your laundromat to the next level.
Ready for a website that works as hard as you do? Let's schedule a discovery call.