Star Laundromats
Star Laundromats runs two full-service locations in Staten Island and South Brooklyn. They offer self-serve, wash & fold, and pickup & delivery.
Star Laundromats offered premium service but struggled to attract customers online, with weak search visibility and an outdated website.
Fragmented branding and marketing limited growth, especially for high-margin pickup and delivery. The project aimed to build a cohesive, high-performing digital presence to capture market share and drive revenue.
Creating a flexible framework
We created a unique brand framework that unites every touchpoint—from signage and uniforms to the website and social media. The icons work at any scale, giving Star Laundromats a recognisable look that stays consistent in-store and online.
Shaping the customer experience
We designed a fast, intuitive website with clear booking paths and neighbourhood-specific pages, ensuring customers can find services and schedule pickups in just a few clicks.
Optimising presence
We strengthened Star Laundromats’ presence on Google with accurate profiles, consistent citations, and improved reviews, helping both locations rise to the top of local results.
Driving traffic with ads
We launched targeted Google Ads focused on high-intent keywords and key neighbourhoods, sending ready-to-book customers straight to dedicated landing pages.
Showing the experience
A short, quiet hero video walks visitors through the experience at a glance—how it looks, how it works, where to start—reducing bounce and nudging immediate action.
An informative step-by-step pickup & delivery walkthrough demystifies the process for older customers, lowering support requests.
A clear, step-by-step video guides customers through adding a credit card, making signup smooth and worry-free.
We reached for the stars
Star Laundromats set out to redefine what a modern laundry brand could achieve in New York’s competitive market, and aimed high from day one.
And we hit new heights
Within 12 months, local rankings surged, online bookings multiplied, and brand recognition grew across every channel—driven by a faster site, clearer calls-to-action, and content that answered real customer questions.
Take your laundromat to the next level.
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