If you're running a service-based business like a laundromat, blogging might not be the first thing on your mind. But if you're looking to rank higher on Google and bring more local customers through the door, it can be one of the most effective tools in your SEO kit.

Here’s how to use blogging to boost your local search visibility—without needing to be a professional writer.

Know What Your Customers Are Searching For

Start by thinking like your customer. What would someone type into Google if they needed your service?

• "Laundry pickup and delivery in [City]"

• "Best laundromat near [Suburb]"

• "Wash and fold service [City]"

Your blog posts should aim to answer these kinds of questions. The goal is to show up when locals are searching for help.

Write Posts That Target Specific Services and Areas

Instead of one general post about your laundry service, break it down:

• "Why More People in [Suburb] Are Choosing Pickup Laundry Services"

• "How Our Wash & Fold Service Works in [City]"

• "Laundry for Airbnb Hosts in [Region]: A Quick Guide"

These hyperlocal blog posts help you show up for searches in those specific areas.

Use Local Keywords Naturally

Don’t overthink SEO. If you're talking about your city, suburb, or neighbourhood in a real and helpful way, you're probably using the right keywords already.

Sprinkle in location names where it makes sense, like:

• Headings

• Image alt text

• Page URL

• Meta description

Answer Common Customer Questions

Your blog is a great place to answer FAQs. This builds trust and helps you rank for question-based searches.

Ideas:

• "What’s the difference between dry cleaning and wash & fold?"

• "How does laundry pickup work in [City]?"

• "Can I get same-day laundry service?"

Keep It Simple and Helpful

You don’t need long, wordy essays. Just clear, helpful content that answers a question or explains something about your service.

Aim for 300–600 words per post. Use short paragraphs and subheadings to make it easy to read.

Link to Your Main Service Pages

When writing a post, link back to your main pages (like Pickup & Delivery or Commercial Laundry).

This helps Google understand how your site is structured and spreads "SEO value" across your pages.

Be Consistent, Even If It’s Monthly

You don’t have to blog every week. Even one helpful blog post a month can improve your search rankings over time.

Just keep it relevant, local, and useful—and your SEO will thank you.

Don’t Let Good Ideas Sit in Your Head

If you get a great customer question, turn it into a blog post. If you’re seeing a trend (like Airbnb hosts needing laundry), write about it. Google loves fresh content—and so do your future customers.