When you’re building a new website—or redesigning an old one—one of the first questions that comes up is structure. Should you keep everything on a single scrolling page? Or break it into multiple, separate pages?

The answer depends on your business, your audience, and what you want your website to do.

Let’s break it down clearly.

What Is a One-Page Website?

A one-page website puts all your content—intro, services, about, contact, and more—on a single scrolling page. Users click on navigation links that smoothly scroll to each section.

This works best when you:

• Have a focused offering

• Want to keep things minimal

• Are targeting mobile users

• Don’t have a lot of content yet

It’s simple, clean, and low maintenance.

What Is a Multi-Page Website?

A multi-page website divides your content into individual pages: a homepage, service pages, about page, FAQ, blog, and so on. Navigation links take users to a new page when clicked.

This format works better when you:

• Offer multiple services

• Want to rank for different keywords

• Need to explain things in more depth

• Plan to grow your site over time

More pages = more room to expand and get found.

SEO Considerations: Who Wins?

Here’s the reality: multi-page sites are better for SEO.

Why? Because each page can be optimised for its own topic or keyword. That means:

• Your “Pickup & Delivery” page can target searches like laundry delivery near me

• Your “Commercial Services” page can rank for bulk laundry service for gyms

• Your “About” page can help local customers feel more connected to you

A one-pager can still rank—but it’s harder to do well unless you only care about one main keyword.

Quick takeaway: If SEO is part of your growth plan, go multi-page.

Conversion: What Gets More Conversions?

A good one-page site removes decision fatigue. There’s only one place to scroll, one form to fill, one number to call. For users who already trust you or are in a hurry, that’s perfect.

But if someone’s not sure yet?

A multi-page site lets them dive deeper. They can read about your process, skim reviews, and find answers in an FAQ—without being overwhelmed on a single scroll.

Quick takeaway: If you offer more than one service or cater to new customers, multi-page gives you more room to persuade.

Maintenance: What’s Easier?

One-page sites are faster to build, easier to maintain, and quicker to tweak. They’re great if you:

• Don’t want to touch your site much after launch

• Aren’t adding blog posts or new services regularly

• Need something launched fast

Multi-page sites need more time upfront—but they’re more scalable long-term.

Local Businesses: Which Style Makes Sense?

Let’s say you’re a laundromat offering:

• Pickup & delivery

• Wash & fold

• Commercial laundry

A one-pager could work—but each of those services deserves its own page if you want to show up in search, answer customer questions, and guide them to the right call-to-action.

If you’re a new wash-and-fold operator with just one service and one target audience? A one-pager might be all you need for now.

Still unsure? Ask: Do I want this website to rank? Or just look good and exist?
If you said “rank,” go multi-page.

When One Page Does Make Sense

• You only offer one service

• You’re a brand new business

• You want something live quickly

• You’ll link to third-party tools for booking or payments

• You don’t plan to blog or publish updates

When Multi-Page Is Worth It

• You offer 2+ services

• You care about showing up in Google search

• You want to educate visitors before they book

• You plan to run ads or email marketing

• You’ll need new content sections later

Build for Where You’re Going

A one-page site is great for getting started. But if your business is growing—or you’re planning to expand—it’s smarter to start with a structure that will grow with you.

Even just a homepage + 2-3 core service pages + a contact page is enough to make a difference.

At Studio Ecks, we build both. We start by asking what you need now—and what you’ll need six months from now. That way, you’re not rebuilding from scratch every time your business levels up.

Ready to Launch the Right Site?

Whether you’re leaning one-pager or multi-page, we’ll help you build a site that’s clear, helpful, and easy to use—for both your customers and Google.

Explore our plans.