Jul 6, 2025
SEO Strategy for Laundromats
If you run a laundromat, your customers are local— so your SEO strategy should be too. Investing in local SEO ensures you dominate searches like “laundromat near me” and “wash and fold in [Your City]”, driving foot traffic from people ready to spend money now. This guide shows exactly how to optimize your laundromat website, Google Business Profile, reviews, and content strategy to get found online and attract more loyal customers.
SEO Fundamentals
Realize your laundromat’s growth depends on local SEO. Local SEO focuses on optimizing your digital presence to rank for searches within your service area. Unlike traditional SEO, which targets national or global keywords, local SEO connects you with customers within 1–5 miles of your store. Recognize local SEO’s role in converting “near me” searches into visits. Know that 78% of local mobile searches lead to an offline purchase within 24 hours.
Optimize Your Google Business Profile
Search “laundromat near me” and notice that the top results aren’t websites—they’re Google Business Profiles (GBP). Claim your laundromat’s GBP to appear in Google Maps and the Local Pack.
Sign in at Google Business Profile with your Google account.
Enter your business name and address exactly as shown on your website and signage. Keep formatting identical everywhere to strengthen your NAP (Name, Address, Phone) consistency.
Choose “Laundromat” as your primary category. Add secondary categories like “Laundry Service” or “Dry Cleaner” if you offer wash-and-fold or specialty services.
Add hours, phone, and website link. Upload high-quality exterior and interior photos.
Verify your business by mail, phone, or email. Google uses this step to confirm your listing.
Write a compelling business description with local keywords like “coin laundry in [Your City]” and “eco-friendly laundromat”.
Enable messaging so customers can contact you directly from search.
Complete profiles get 7x more clicks than incomplete listings. Keep your info updated for holidays or changes.
Drive Reviews to Improve Rankings
Positive Google reviews improve both your local rankings and your reputation. Aim for 50+ 4- and 5-star reviews to stand out in your area.
Ask in person after service. Say: “Would you mind leaving us a quick Google review? It really helps our small business.”
Send SMS or emails with a direct review link.
Create QR codes linked to your review page. Place them on receipts, folding tables, or signage near the entrance.
Respond to every review, positive or negative, within 48 hours. Thank happy customers and professionally address complaints.
Monitor reviews monthly to spot recurring issues you can fix.
Reviews are the second biggest factor in local SEO after your Google Business Profile itself.
Optimize for Keywords
Your website should directly target searches your customers make. Incorporate keywords like “laundromat near [Neighborhood]” and “pickup and delivery laundry [City]”.
Use local keywords in page titles: Example: “Fast, Affordable Laundromat in Bendigo | Bendigo Laundry Services.”
Include keywords in meta descriptions. This summary text encourages clicks from searchers.
Write headers with city-specific phrases. H2 examples: “Why Choose Our [Your City] Laundromat” or “Best Coin Laundry Near [Your City].”
Add local keywords naturally throughout paragraphs. Avoid keyword stuffing.
Embed your exact NAP info (Name, Address, Phone) in your site’s footer and contact page.
Use schema markup with Google’s Structured Data Markup Helper to tag your business address, phone, and hours. This increases your chance of enhanced search results.
Create Localized Conten
Become the trusted resource in your community by publishing valuable content. Google favors websites that regularly update with relevant, unique information.
Write location-focused blogs. Examples: “5 Tips for Laundry Day in [Your City]” or “How Our [Your City] Laundromat Makes Laundry Easy.”
Build city or neighborhood pages targeting each area you serve. These rank for “laundromat in [Suburb]” searches.
Share community involvement. Write about sponsoring local events or supporting charities.
Post FAQs that answer common customer questions like “Do you accept card payments?” or “Is there parking at your laundromat?”
Highlight unique services such as pickup and delivery, wash-and-fold, or oversized washers with dedicated service pages.
Add photos, videos, and testimonials to boost engagement and time on page.
Mobile-Friendliness and Fast Load Times
Over 65% of laundromat-related searches happen on mobile. If your website is slow or broken on smartphones, you’re losing customers.
Use responsive design so your site adapts to all screen sizes.
Optimize images to load under 1 second on 4G connections.
Run Google’s Mobile-Friendly Test to identify problems.
Compress CSS and JavaScript files to improve speed.
Keep buttons large enough for easy tapping.
A mobile-optimized site ranks higher and improves conversion rates from local searchers.
Track Your Performance
Use data to measure what’s working so you can adjust strategies and maximize ROI.
Install Google Analytics to monitor website visitors, page views, and conversion actions.
Connect Google Search Console to see keywords driving impressions and clicks.
Track your GBP insights to see calls, direction requests, and profile views.
Set up call tracking to identify which keywords and pages generate phone calls.
Review metrics monthly. Focus on organic traffic growth, keyword rankings, and increased calls or visits.
Adjust content, keywords, and GBP details based on trends.
Take Action
SEO is a long-term investment that compounds. Start with your Google Business Profile, build reviews, optimize your website for local keywords, create valuable content, and track your results relentlessly. Commit to maintaining consistency and you’ll see higher rankings, more calls, and more customers walking through your doors.
Optimize your laundromat SEO today. Dominate your local search results tomorrow.
Want expert help to accelerate your success?
At Studio Ecks, we specialize in laundromat SEO and website design tailored to laundry businesses. We’ll set up and optimize your Google Business Profile, create locally-targeted content, and build your site to rank—and convert—better than your competition. Focus on your customers while we handle your SEO.
