Sep 1, 2025
Google Ads for Laundromats
Most laundromats don’t realize how effective Google Ads can be for driving foot traffic and repeat wash & fold clients. With the right setup, your ads can appear at the exact moment someone searches “laundromat near me” or “pickup laundry service.” This post breaks down how to plan, launch, and optimize Google Ads campaigns that actually convert — without wasting budget on clicks that don’t clean your ROI.
Why Google Ads Work for Laundromats
Local intent drives real customers
People searching for laundry services online are ready to act. They’re not browsing—they’re trying to find a place to wash today. That’s why paid search is powerful: you capture active intent.
Compete beyond location
Even if you’re not the closest laundromat, a polished ad can position you as the better choice. Copy, tone, and design can do what distance can’t—convey calm, cleanliness, and trust.
Proven for pickup & delivery
If you offer pickup and delivery, Google Ads are especially valuable. You can target service-based keywords and zip codes to reach busy professionals willing to pay more for convenience.
Setting Up a Google Ads Account
Step-by-step foundation
Before you run ads, ensure your business has:
A verified Google Business Profile
A conversion-ready website (Studio Ecks helps with that)
Defined goals — e.g. “calls,” “directions,” or “online bookings”
Campaign type matters
Start with Search Campaigns to appear for laundry-related keywords. Later, test Local Service Ads or Performance Max to expand reach once you have strong data.
Key setup tips
Keep campaigns simple. Name ad groups around specific services (“Coin Laundry,” “Wash & Fold,” “Pickup Laundry”). This helps track which services drive the most revenue.
Keyword Research That Pays Off
Core categories
Use Google Keyword Planner or tools like Ubersuggest to find high-intent keywords. Focus on:
“Laundromat near me”
“Laundry service pickup”
“Wash and fold service”
Include branded & local terms
Combine your suburb, city, and service keywords for precision targeting. For example: “laundromat in Parramatta” or “Sydney laundry delivery.”
Negative keywords save money
Exclude terms like “laundry jobs” or “DIY laundry tips.” This avoids clicks from people who aren’t customers.
Crafting Winning Ad Copy
Make the headline do the heavy lifting
Highlight the value, not the service. Instead of “24-Hour Laundromat,” try “Laundry Done Today — Drop Off & Relax.”
Reinforce with trust signals
Mention:
“Locally owned”
“Eco detergents”
“Same-day wash & fold”
Sample ad copy templates
Ad 1
Headline: A Calmer Laundromat Experience
Description: Drop off, unwind, and get your laundry done right. Pickup & delivery available today.
Ad 2
Headline: Fresh, Fast, Folded Perfectly
Description: Premium wash & fold service trusted by busy locals. Book pickup in 2 minutes.
Cost-per-Click Benchmarks for Laundromats
What to expect
CPCs (cost-per-click) for laundromats are relatively low compared to competitive home services. Typical ranges:
$1.50 – $3.50 for local search ads
$4 – $6 for delivery-related or premium keywords
Factors affecting CPC
Your cost depends on location, competition, and ad quality score. The better your ad relevance and landing page, the less you pay per click.
Improving ROI
Don’t focus only on clicks—optimize for conversions. Track calls, bookings, or contact form submissions to see what’s actually driving revenue.
Optimizing for Performance
Use conversion tracking
Without it, you’re guessing. Track phone calls, form fills, and directions. Connect Google Ads to Analytics to monitor what happens after a click.
Test everything
Experiment with:
Ad copy variations
Call-to-action buttons
Landing page layouts
Refine weekly
Review search terms, add negative keywords, and adjust bids by device and time of day. Small tweaks often yield the biggest wins.
Using Location Extensions and Smart Bidding
Location extensions build trust
They display your business address and map in your ad. That instant credibility increases clickthrough rates for local searches.
Smart bidding simplifies management
Use “Maximize Conversions” or “Target CPA” once you have at least 30 conversions. Google then adjusts bids automatically to get better results.
Combine with Google Maps ads
Maps listings with ads can bring walk-ins directly. People searching “laundromat open now” often click the top promoted result.
When to Bring in a Specialist
Managing ads takes time
Google Ads isn’t “set and forget.” It needs consistent optimization and creative testing to stay profitable.
Why hire a PPC partner
A specialist (like Studio Ecks) can help:
Build custom landing pages
Optimize your keywords and bids
Scale campaigns across multiple store locations
The growth multiplier
Owners who outsource PPC often see faster returns because they focus on operations while their ads are handled by experts.
