Jul 6, 2025
Optimize Your Laundromat’s Google Business Profile
Your Google Business Profile (GBP) is the single most important online asset for bringing new local customers through your laundromat’s doors. A fully optimized GBP improves your visibility on Google Maps and search results, increases trust, and turns online searches into foot traffic. This comprehensive guide shows exactly how to claim and optimize your profile for maximum local impact.
Claim Your Profile
Start by owning your listing. Visit Google Business Profile Manager and search for your laundromat. If your business shows up, claim it. If it doesn’t, create a new profile with your exact business name and address. Google will send a verification postcard or give you phone/email options. Complete this step to prove ownership and unlock editing controls.
Fill Out Every Section Completely
Maximize your ranking and credibility by completing every field in your GBP:
Business name: Match your registered name exactly. Avoid adding keywords unless legally part of your DBA.
Address and phone: Must be identical to what’s on your website and other listings (NAP consistency).
Hours: Include standard, holiday, and special hours to avoid confusion.
Website link: Direct customers to your homepage or service-specific landing page.
Short description: Write 2–3 keyword-rich sentences including services and your city. Example: “Modern laundromat in [Your City] offering 24-hour coin laundry and wash-and-fold services.”
Complete listings outperform partial profiles and rank higher.
Optimize Your Name Strategically
Your registered business name affects your ranking. If possible, include your city or neighborhood in your DBA, e.g., “[Your City] Wash & Fold.” Update your GBP and website to match this name exactly. Avoid keyword stuffing in your name if it’s not part of your registered business identity, as Google may suspend profiles for policy violations.
Choose Precise Categories
Set your primary category as Laundromat. Add secondary categories like Laundry Service, Dry Cleaner, or Wash and Fold based on services you provide. Categories directly affect search visibility for relevant keywords. Keep categories updated as you expand or change offerings.
Add High-Quality Photos
Upload clear, well-lit photos showing your storefront, machines, waiting area, and staff. Prioritize images customers want to see before visiting: modern washers, comfortable seating, parking availability. Update photos regularly—aim for at least one new image per month. Google favors active profiles with fresh media.
Write Keyword-Rich Content
Incorporate neighborhood and city names naturally throughout your GBP:
Include phrases like “Serving [Your Neighbourhood] and [Your City]” in your description.
Mention your city in service listings: “Wash-and-fold laundry service in [Your City].”
Use local keywords when replying to reviews and in posts.
Location-based keywords signal to Google where you operate, boosting rankings for “near me” and city-specific searches.
List Services
Manually enter every laundromat service you offer. Example services:
Coin laundry
Wash and fold
Pickup and delivery
Commercial laundry
Add attributes to highlight special features like Wheelchair accessible, Family-friendly, or Free WiFi. Attributes improve your profile’s relevance in search and set accurate expectations for customers.
Use Booking and Ordering Buttons
Make it easy for customers to schedule services. Link your GBP to your online booking system (e.g., Cents, Square, Calendly, or your laundromat’s website). Clear booking buttons streamline the process and turn curious searchers into paying customers.
Track and Measure
Analyze GBP Insights monthly to see how your profile performs:
Search views: How often your profile appeared in search results.
Map views: How often customers found you in Google Maps.
Calls and direction requests: Key metrics tied to real-world visits.
Complement GBP data with Google Analytics and Google Search Console to track website traffic, keyword performance, and conversions from your profile.
