In a crowded market, Star Laundromats boosted their visibility by over 3000% in just 12 months. This didn’t happen by accident. It was the result of a digital strategy designed specifically for laundromats—focused on being easy to find, easy to trust, and easy to choose.

Creating a Strong First Impression with a Modern Website

The first step was making sure their website worked for them, not against them. Most customers check you out online before they ever visit. If your website feels clunky or outdated, they’ll move on. Star Laundromats built a clean, professional website that was easy to navigate, packed with real photos of their stores, and optimised for mobile. They made sure customers could take action fast—whether that was booking a pickup or finding their nearest store. That alone boosted clicks, conversions, and customer loyalty.

Driving Engagement with SEO-Optimized Content

But looking good wasn’t enough. They needed to get found. By creating SEO-optimised content that answered real customer questions and targeting local keywords, like “how much do laundromats cost”, Star Laundromats climbed to the top of Google search results. Their blog featured informative posts on laundry tips, eco-friendly washing practices, and promotions, keeping visitors interested. Customer testimonials were also prominently displayed, helping to build trust and encourage new customers to give them a try. Their blog and customer reviews kept visitors engaged and built trust that carried through to real-world visits.

Removing Customer Confusion with Clear Information

One of the biggest wins? Removing customer confusion. Let’s face it—laundromats can be intimidating for first-timers. Star Laundromat’s website tackled this with a clear FAQ section covering payments, pricing, and services. The pricing page was also designed for complete transparency, giving customers the confidence to book.

Expanding Their Reach with Social Media, Digital Marketing, and Proactive Imagery

Star Laundromats understood that building a brand goes beyond offering clean clothes—it’s about creating a feeling customers connect with. They invested in high-quality, consistent imagery that reflected their brand’s warm, approachable personality. From bright photos of their signature orange laundry bags to inviting shots of their modern, clean facilities, every image was designed to make customers feel like laundry day could actually be enjoyable.

These visuals weren’t just decorative—they were strategic. They leveraged social media to engage their audience, posting valuable content on Facebook and Instagram, including customer success stories, laundry hacks, and behind-the-scenes glimpses of their facilities. Targeted social media ads promoted special deals and discounts, bringing in new customers while keeping existing ones engaged.

Their email marketing campaigns played a crucial role in maintaining customer relationships, sending reminders about promotions, loyalty rewards, and updates on new services. Additionally, optimising their Google My Business profile ensured they showed up in local search results, helping them capture customers actively searching for laundromats nearby.

The Results: 3000% Growth in Visibility

The results spoke for themselves. After implementing these strategies, Star Laundromats saw a dramatic increase in website traffic, with over 30,000 visits in one year, a 3,491% increase in unique visitors, and a 2,799% increase in page views.This surge in online visibility translated directly into higher foot traffic, increased revenue, and a stronger brand presence within their community. By focusing on digital engagement and making their online presence as customer-friendly as possible, they solidified their reputation as a go-to laundromat in their area.

Achieve Similar Growth for Your Laundromat

Star Laundromat’s success wasn’t luck. It was the result of a clear, strategic approach. At Loads More Laundry, we were proud to lead the way—helping them with web design, brand messaging, social media marketing, and email campaigns. Jason Worme, the operator of Star Laundromats, had this to say about our work:

“Loads More Laundry has transformed Star Laundromats. Their strategies and materials have strengthened our business, driving growth and elevating our brand. Not only do we get compliments on how good our website looks, but we’ve seen a steady increase in customers thanks to our digital marketing. Their expertise and professional approach have set us on a path to long-term success. Highly recommended for any laundromat seeking enhanced presence and profitability.”

If you’re ready to attract more customers, boost your visibility, and grow your laundromat, let’s talk.