May 22, 2025
How Star Laundromats increased their visibility by 3000%
Star Laundromats operates two full-service locations in Staten Island and South Brooklyn, offering self-serve, wash and fold, and pickup and delivery services. Beginning in 2023, Star partnered with Studio Ecks to overhaul its digital presence, establish a compelling brand, and dominate local search results. In just 12 months, Star Laundromats boosted online visibility by over 3000%, driving record-breaking customer growth across both locations.
The Problem
Despite a premium service offering, the business struggled to attract new customers online. They lacked visibility in search results and had an outdated website that failed to communicate professionalism.
Existing digital assets were fragmented, with no cohesive branding or marketing strategy connecting website, social media, and paid channels. Low local awareness limited reach, especially for high-margin pickup and delivery services, which were essential to scaling revenue. We identified critical issues undermining performance: poor SEO structure prevented discovery by potential customers searching for nearby laundry services. Slow website load times frustrated visitors, and unclear calls-to-action reduced conversion rates.
Marketing efforts were reactive rather than proactive, lacking data-driven direction to target the right neighborhoods for growth. Without professional design, advertising, or a defined brand identity, the business missed opportunities to capture local market share.
The Outcome
Studio Ecks’ partnership with Star Laundromats delivered transformative results. We boosted their online visibility by over 3000% in just 12 months. Both locations rose to the top of local search results for high-intent keywords like “laundry pickup Staten Island” and “wash and fold South Brooklyn.”
Website traffic increased dramatically, leading to a surge in online bookings and phone inquiries for pickup and delivery services. The redesigned website achieved a bounce rate reduction of more than 40%, indicating higher user engagement and better alignment between visitors’ needs and content.
Brand recognition strengthened visibly as staff began using professionally designed uniforms and customers received branded laundry bags, creating a consistent, memorable experience. Social media channels gained steady traction, with engagement rates increasing by over 200% on posts featuring before-and-after transformations, customer testimonials, and promotional offers. Combined, these results positioned Star Laundromats as a premium, modern laundry provider in New York City’s highly competitive market.
The Solution
We designed and developed a high-converting website with modern layouts, streamlined navigation, and fast load times optimized for mobile users. Integrated prominent booking buttons on every page encouraged immediate action, while neighborhood-specific landing pages targeted local search terms for each pickup and delivery zone. Wrote compelling, benefit-led copy to clearly communicate Star Laundromats’ premium services and eco-friendly commitment.
Optimized both Google Business Profiles with updated hours, photos, services, and consistent NAP data. Collected and responded to customer reviews, increasing star ratings and building credibility. Built local SEO citations across reputable directories to boost authority and improve rankings for competitive keywords, ensuring consistent visibility in Google Maps and organic results.
Launched Google Ads campaigns targeting transactional keywords in high-density neighborhoods with concise, persuasive ad copy driving traffic to dedicated landing pages. Branding assets, including refined logos, branded laundry bags, uniforms, referral flyers, and social media templates, were developed to create a cohesive look. A consistent social posting strategy engaged customers, while ongoing performance reporting and monthly strategy sessions enabled data-driven decisions that sustained growth.
Studio Ecks is a rare find in the laundry website design industry. From our first conversation in regards to what we are looking to get in our website all the way to the final product, communication was profesional, responsive, flexible to changes, offered different solutions with SEO in mind. Highly recommended to get those more customers you are looking for!
